Website Copywriting
Website copy is the foundation of every other marketing effort. If your site doesn't communicate clearly, every ad you run, every email you send, and every referral you receive arrives somewhere underwhelming.
We start every website project with a discovery process. That means a written brief, often a call, a review of your existing materials, and sometimes short customer interviews if you can facilitate them. By the time we write a single word, we know your offer, your audience, your positioning, and the gaps between where you are and where you want to be.
The writing process itself usually takes 10–14 business days, depending on the scope. We work in structured rounds: a first draft delivered in full, followed by revision rounds where we refine based on your feedback. We do not drip-deliver individual pages — you receive the full draft together so you can review the experience the way your visitors will.
What sets our website copy apart is structure. We write in a deliberate sequence: who this is for, what problem it solves, why the solution works, what makes us the right people to deliver it, and what happens next. That sequencing is not accidental — it mirrors the decision-making process of a real buyer.
We also include meta descriptions for every page and write with search intent in mind, though we are not an SEO agency. The copy is designed to be readable by humans first, discoverable by search engines second.
Clients typically report that their site finally "sounds like them" — and that visitors spend longer on pages and bounce less.
Every Website Copywriting project includes:
These are the standard inclusions for every project in this category. Final scope is agreed in the project brief.
- Discovery brief and optional strategy call
- Full-page copy for homepage, about, and up to 3 service pages
- Meta descriptions for every page
- SEO-aware structure and heading hierarchy
- Two rounds of revisions included
- Brand voice alignment throughout
How delivery works
All work is delivered digitally as Google Docs or Word files, depending on your preference. We do not print or post anything.
You receive a full first draft in one document, not drip-delivered section by section. This lets you review the full experience as your readers will.
Revision rounds are handled via comment threads in the shared document. You gather your feedback, we make the changes, and return the revised version within 2–3 business days.
Questions about Website Copywriting
Ready to discuss your website copywriting project?
We will send you a proposal within 2 business days of receiving your brief.