Sales Pages & Landing Copy
Sales page copy is one of the most technically demanding writing formats there is. It has to earn attention, build trust, handle objections, create desire, and close — all without the benefit of a human salesperson in the room.
We have written sales pages for online courses, coaching programmes, SaaS products, agency services, group memberships, live events, and physical product launches. The format varies. The logic does not.
Every sales page we write starts with customer language research. We look at reviews, forum posts, testimonials, and sales call transcripts to find the exact words your buyers use to describe their problem. That language goes into the page, because nothing is more persuasive than a sentence that sounds like it was written by the reader themselves.
The structural approach we use is our own — it draws from direct response tradition, modern conversion research, and what we have seen work across hundreds of pages. We do not use generic templates. Every page is structured from scratch based on the offer, the audience, and the price point.
Short-form pages run to 1,500–2,500 words and suit lower-ticket offers or warm audiences. Long-form pages can exceed 4,000 words and are suited to higher-ticket or cold-traffic offers where trust needs to be built within the page itself.
For launch campaigns, we also offer a full launch copy package that includes the sales page, email sequence, social captions, and supporting short-form content.
Our sales pages have contributed to six-figure launches for clients across the UK, Spain, and the Netherlands.
Every Sales Pages & Landing Copy project includes:
These are the standard inclusions for every project in this category. Final scope is agreed in the project brief.
- Audience and customer language research
- Full sales page copy (short or long form)
- Headline and subheadline variations
- Objection handling sections
- FAQ section copy
- CTA copy and microcopy throughout
- Two revision rounds
How delivery works
All work is delivered digitally as Google Docs or Word files, depending on your preference. We do not print or post anything.
You receive a full first draft in one document, not drip-delivered section by section. This lets you review the full experience as your readers will.
Revision rounds are handled via comment threads in the shared document. You gather your feedback, we make the changes, and return the revised version within 2–3 business days.
Questions about Sales Pages & Landing Copy
Ready to discuss your sales pages & landing copy project?
We will send you a proposal within 2 business days of receiving your brief.