Projects that moved something
We don't share everything — only what our clients have cleared for public display. What you see here represents a range of sectors, formats, and budgets. The common thread is copy that was written to do something specific.
Repositioning a 12-year-old consulting firm for a new decade
A Lisbon-based management consultancy had grown its reputation through referrals alone. When they finally decided to market themselves, they needed copy that matched the depth of their work without sounding like every other firm in their sector. We rebuilt their messaging from scratch.
- New website copy, team pages, and service descriptions
- Brand voice document used across all comms
- 40% increase in qualified enquiry rate within 90 days
"We'd been struggling to explain what we actually do for years. Kirk nailed it in three weeks."— Managing Partner, Lisbon
A six-figure course launch built around one email sequence
A Madrid-based educator with 28,000 Instagram followers had tried launching her course twice without reaching her goal. The product wasn't the problem. The copy was. We wrote a 12-email pre-launch sequence and a sales page that treated her audience like adults.
- 12-email launch sequence and full sales page
- 38% open rate on launch week emails
- Best-ever launch result — 3× previous revenue
"I've worked with three copywriters before. This was the first time someone actually read the brief."— Course Creator, Madrid
Turning free trial sign-ups into paying customers with 10 emails
A project management SaaS was converting only 9% of free trial users to paid. Their onboarding sequence was feature-heavy and benefits-light. We rewrote it around the actual moments where users either clicked or closed the tab.
- 10-email onboarding sequence rewrite
- Trial-to-paid conversion improved from 9% to 17%
- Average revenue per user increased by 22%
"One email sequence, measurable results within 60 days. We weren't expecting it to work that fast."— Head of Growth, Amsterdam
More selected work
Snapshots from other recent projects — fewer details, same care.
A boutique hotel group that needed to justify €400/night rates in plain language. We wrote pages that sold the experience, not just the rooms.
Positioning work for a legal AI platform trying to reach in-house counsel — a notoriously sceptical audience.
Welcome sequence for a newly launched private practice. Warm, specific, and not remotely clinical.
A long-form sales page for a high-ticket coaching programme. Built around stories and outcomes, not credentials.
Six-month content plan mapping editorial topics to client decision stages. Unusual brief, unusual output.
Homepage and product pages for a savings app targeting 25–35 year olds who distrust banks. Plain language, high stakes.
Your project could be next
We're selective about the work we take on — not because we're precious, but because we want to do it properly. Tell us what you're working on.
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