Launch Copy Packages
Launching something is one of the most demanding things a business does. The stakes are high, the timeline is fixed, and the quality of the copy directly affects the outcome. Hiring three different writers for three different assets is a recipe for an incoherent campaign.
We write launch copy as a complete package because a launch is a complete thing. The sales page, the email sequence, and the supporting content should share a consistent voice, reinforce the same messages, and move the reader through the same decision-making journey — just through different channels at different moments.
Our Mini Launch package is designed for products under €500 and typically involves a condensed campaign: a focused sales page, a 7-email launch sequence, and 5–7 social captions. It suits course launches, workshop promotions, digital product drops, and small-group programme opens.
Our Full Launch package is for higher-ticket offers, larger audiences, or more complex campaigns. It includes a full long-form sales page, a 12–15 email sequence spanning pre-launch and launch phases, social caption sets for each phase, an affiliate or partner brief if relevant, and post-launch survey copy. It is the complete creative package for a significant offer.
Both packages include a launch strategy session at the start, where we align on the campaign narrative, the key objections to handle, the segments to target, and the timeline. That session is not optional — it is what makes the copy work as a campaign rather than as individual pieces.
We have written launch copy for online courses, SaaS products, retreats, mastermind programmes, physical product lines, and live events. The format changes. The rigour does not.
Our launch packages have supported products generating €15k to €180k in their first 14 days.
Every Launch Copy Packages project includes:
These are the standard inclusions for every project in this category. Final scope is agreed in the project brief.
- Launch strategy session
- Full sales page (short or long form)
- Email launch sequence (7–15 emails)
- Pre-launch and launch phase emails
- Social captions for each campaign phase
- Headline and CTA variations
- Two revision rounds
- Priority delivery included
How delivery works
All work is delivered digitally as Google Docs or Word files, depending on your preference. We do not print or post anything.
You receive a full first draft in one document, not drip-delivered section by section. This lets you review the full experience as your readers will.
Revision rounds are handled via comment threads in the shared document. You gather your feedback, we make the changes, and return the revised version within 2–3 business days.
Questions about Launch Copy Packages
Ready to discuss your launch copy packages project?
We will send you a proposal within 2 business days of receiving your brief.