A process built
around clarity.
We've refined how we work through years of client projects. The result is a system that keeps things moving without cutting corners — for us or for you.
Discovery & Brief
Every project starts with a written brief. We send you a structured questionnaire that covers your offer, audience, competitors, goals, and any existing materials. For more complex engagements, this is followed by a strategy call. The brief takes time to complete — that time is well spent.
Research & Alignment
We do the work before we write. That means reviewing your existing copy, reading competitor messaging, and researching what your audience is actually saying online. For some projects, this includes customer interview summaries or review mining. We share our findings with you before writing begins.
First Draft Delivery
We deliver the full first draft at once — not page by page. That is intentional. Copy works as a system, and you should be able to read it the way your audience will. Along with the draft, we include a brief rationale explaining the key decisions we made and why.
Revision & Refinement
You gather all your feedback and send it to us in one document. We work through it systematically and return a revised version, usually within 2–3 business days. For most projects, two revision rounds is all you need — though we stay communicative throughout to make sure we stay aligned.
Final Delivery
Once revisions are complete, we deliver your final files in your preferred format — typically a clean Google Doc or Word file, formatted for easy handoff to your design or development team. For email sequences, we include import-ready formatting for common email platforms.
What to expect when working with us
Honest timelines
We don't promise overnight delivery as a selling point. We give you realistic dates and stick to them. If something changes, we tell you straight away.
No ghosting
Every project has a named point of contact. You'll always know who to reach and when to expect a response. We respond to messages within one business day.
A real brief process
We don't start writing before we understand what we're writing. The brief stage isn't a formality — it's where the quality of the work is determined.
Work that's ready to use
We deliver copy that's formatted, edited, and proofread. You won't need to clean it up before handing it to a designer or publishing it.
Typical project timeline
Most projects complete within 2–4 weeks from brief to final delivery. Exact timelines depend on scope, revision rounds, and how quickly feedback comes through.
Need it faster? Priority delivery is available as an add-on for most projects.
Ready to start?
Tell us about your project and we'll let you know whether it's a good fit.